For many people, coaching is a life changing experience that dramatically improves their outlook on work and life while improving their leadership skills. Coaches believe their clients have their own best answer locked inside, so they don’t counsel or advise. Instead, coaches help people tap into their unknown potential, unlocking sources of creativity and productiveness to reach and sustain greater levels of success. Coaches are completely impartial, unconditionally accepting and respectful of their clients, and their main objective is the success of the client. ICF defines coaching as “Partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential even in the face of growing complexity and uncertainty."